Relationship marketing is the set of actions and strategies adopted by a company as a way to create and maintain a positive relationship with customers.
The biggest goal of relationship marketing is win and retain customers, creating a close relationship between him and the brand, to the point that they become advocates and promoters of the brand.
Also called relational marketing, it encompasses, in addition to strategies to obtain and retain customers, strategies for building and disseminating the brand, prospecting and creating authority in the market.
This mechanism is adopted above all when the company intends to become a reference in the market. For this, it invests in good experiences offered to your customers and users, hoping to receive good recommendations and feedbacks.
In this way, relationship marketing is not seen as a short-term strategy. Your goal is to make this relationship continuous and progressive.
When a company creates a relationship marketing plan, it also needs to implement the
culture of customer loyalty with its employees, as it is in this first contact that the relationship between the company and the customer begins.Therefore, it is important that the company has a service system that captivates and wins the customer from the first contact. This is one of the positive ways that customers can recommend the company or brand and that other people can come into contact.
Relationship marketing can use traditional marketing means such as digital marketing, content marketing, among others.
In the internet age, this relationship marketing process has taken on new forms through social media, which further facilitates the strengthening of relationships between brands and their customers.
Learn more about Digital marketing, Marketing and Relationship.