Positioning is the action of taking a stand in relation to something, that is, taking action and taking a stand on a certain issue. Literally, this word can still mean the location of something or someone in a specific place.
When talking about the positioning of a company in the labor market, for example, it means your opinion, philosophy and criteria in relation to certain themes or products, such as how you deal with them in comparison with others companies.
From a marketing point of view, the brand positioning is the way this is seen by the consumer, also in comparison to other brands. For the brand to assume a good market positioningAs a rule, you need a marketing strategy that is effective, successfully reaching the target audience.
See also:meaning of strategic planning.
When a person takes a position in relation to something, it means that they formed an opinion on this subject and took a position in the discussion of a topic.
Among some of the main synonyms of positioning are: placement; installation; establishment; localization; location; disposition; appreciation; position and opinion.