Logo, or soon, is the concept of the area of advertisingand, marketing and branding which consists of the visual or graphical representation that identifies a brand or company.
The logo is intended to differentiate a brand from its competitors, creating a connection with consumers and potential consumers.
The creation of a logo is essential for a company, as it is not enough to be visually pleasing, the logo has to mean something. For this, creativity is essential, and the colors, shapes and letters introduced into the logo must be carefully considered.
Often, over time, the logos of a brand or company can change, in order to adapt to a new philosophy, mentality or way of operating in the market.
Logo or logo
In the universe of marketing and from advertising there is an old discussion about the concepts of logo and logo. Some say they are synonymous, others say they are distinct concepts and there is still a group that indicates that the logo concept should not exist.
Many advertisers claim that despite being in the dictionary, the word logo is a neologism that doesn't make sense.
For many people the difference between a logo and a logo is that the logo is the standard written form of a brand, while the logo consists of the junction of the logo (name) with the symbol that characterizes the brand or company.
