Business model is the way a company creates value for its principals. stakeholders. In other words, it is the formula that transforms team, product and management into revenue, profits and shareholder returns.
There are several types for different segments. startups, for example, need to act differently from traditional companies in planning.
Before starting any business, it is necessary to investigate questions such as:
- Your Value Proposition: What do you offer that is unique in the market?
- Customers: Who are you going to sell to?
- Your activities: what is the product or service offered?
- Your strategic partnerships: which companies will help make this offer better?
- Your Revenue Sources: How Do You Charge, and What Are the Revenue Drivers?
- Your Cost Structure: Which Drivers Are Cost Drivers?
- Resources: what are the basic infrastructure, resources or services?
- Communication and distribution channels: how does the product reach the customer?
- The relationship with the customer: how does the company communicate with it?
Within this perspective, innovation is a pillar that has been supporting several ideas and leveraging huge successes. Companies like Airbnb and Netflix they have innovated their business models by delivering new forms of hosting and entertainment and becoming profitable as a result.
Within this, an alternative for companies to become different from the ones that already exist is the creation of new business models.
But how to do this?
First of all, one must think outside the logic of your area of expertise. For example, instead of thinking: what every restaurant should have, think exactly what it can have that no other restaurant has.
It's a good idea to be inspired by business models used by companies in different areas than yours.
Examples of innovative business models
Index
- add-on
- Flat rate or flat rate
- Freemium
- Robin Hood
add-on
- Free Online Inclusive Education Course
- Free Online Toy Library and Learning Course
- Free Online Math Games Course in Early Childhood Education
- Free Online Pedagogical Cultural Workshops Course
Its premise is based on the initial price charged for the service is low and competitive in the market. However, fees are charged for additional services. For example, the Ryanair offers airline tickets of up to 1 euro, but charges for checking luggage and for on-board services such as meals, wi-fi and choice of seats.
This allows consumers to choose the services they want according to their needs and income. The company, on the other hand, manages to attract many customers with the low price and increases its revenues by charging for additional services.
Flat rate or flat rate
Customers pay a fee for the product and consume the amount you want. This is the case of companies like Netflix or restaurants that charge a price for the meal and allow the customer to eat at will.
In this case, customers know exactly how much they will spend and the company has greater predictability of its revenues, working hard to increase the user base.
Freemium
In this model, the company offers free basic services and service options premium paid. This is the case with companies like Spotify, LinkedIn, Dropbox and various gaming apps.
For the customer, the advantage is power try before you pay or continue using the free service that satisfies you. To get rid of ads and continue enjoying all the benefits, many end up joining the offered upgrade.
The company earns money by offering an attractive free service, which demonstrates its quality as a way of selling services premium that really generate value for the customer.
Robin Hood
In this approach, products and services are sold by "full" price for high-income customers and the low prices or free for the low-income population. This is the case of the company TOMS Shoes, which uses the one-to-one model. For every pair of shoes sold, a low-income person receives a pair of shoes free of charge.
This is a model that helps the company to carry out its social mission, ensuring revenue from the products sold, while helping the low-income population.
Source: Sempreende Blog.
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