CEO is the English acronym for Chief Executive Officer, which means CEO in Portuguese. CEO is the person with greater authority at hierarchy operational performance of an organization. It is responsible for the strategies and for eyesight from the company.
Not all companies have a person in the position of CEO. In general, they all have a General Director, but the role of CEO is more used in large companies multinationals, where a person with the skills and competence is needed to lead the organization as a whole.
Depending on the company, the CEO may also be the Chairman of the Board of Directors. Chairman of the Board). In this case, a person is appointed to the role of Chief Operating Officer (in English, COO - Chief Operating Officer).
Generally, the CEO is appointed according to his recognition in the company's market. A world-renowned CEO was Steve Jobs, responsible for bringing Apple's innovative products to market. In the case of the famous company Google, Larry Page assumes the role of CEO, being responsible for the company's technology strategy and new product development.
The term CEO is a foreign phrase increasingly used in business communications. It was introduced with globalization and with the need for someone responsible for the strategies and vision of large companies in the international market.
There are several English acronyms to designate the directors of different sectors of a company. They are called "CxO" (C of chief and O of officer), where x is the function designation, for example, "Chief Financial Officer" (CFO - Chief Financial Officer) and "Chief Operating Officer" (COO - Director of Operations).
The acronym CEO can also indicate a Dental Specialties Center or Ornithological Studies Center.
see the Definition of CEO, COO and CFO.