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Who has never followed a series on Netflix or heard about the news that Disney+ brought with the Star Wars and Marvel sagas? According to data from Antenna Analytcs, the streaming market grew 37% in 2020.
Was it because people stayed indoors and had nothing to do? It can even be, but there is a lot of strategy behind these companies too, in addition to seeing a market that only tends to grow. Why do you think GloboPlay is gaining strength with exclusive content?
Now, after things have been implemented and are already recognized, nobody remembers the beginning of the process, so let's evaluate a little these details, which can bring some knowledge, such as market trends and audience behavior.
Read too: 4 entrepreneurship tips from the “Cobra Kai” series
Do not stop now... There's more after the advertising ;)
3 Important Things to Learn with Netflix and Disney+
1. I want to watch it whenever I want
Anyone who had a childhood in the 1990s and 2000s certainly remembers TV programming, both on open channels and on cable channels. Watching series, cartoons and movies had a date and time, people got magazines with the month's schedule (ask your parents).
Things are different these days. Small children have access to several videos on Youtube Kids, for example, when they want, being able to choose the content and review the same video several times, that is, fully "self-service".
When Netflix started, it came to bring Freedom of choice, that is, he noticed a range of people who had a new behavior in relation to content search, they didn't want to be tied to schedules.
Noticing these trends brings a competitive advantage, which will initially look like a gamble; however, with good planning, it can make you fly. An estimate by fintech QR Capital indicates that Netflix should close the year 2020 with revenues of R$6.7 billion.
2. quality content
![Streams emerged from new consumer demands. Each of the brands applies different strategies to retain their audience. [1]](/f/6ed4997996bd12ab6a25757af8f0eb84.jpg)
The more people you attract onto a platform, the better your product needs to be to keep users active. THE Netflix realized this and started to do investments in series, films and documentaries with a focus on maintaining their audience. But think about how complicated this is, because a company that sells a streaming system, pure technology, needs to develop areas for content creation. It's practically one company within another.
Now let's look at Disney+, who lived the opposite situation. It was a company that produced movies and became a streaming platform. What was the big launch strategy? Even with the big brands she already carried, she committed to developing more internal content (series), that will support movie releases. Notice how well thought out planning has left Disney+ as the third largest streaming service in the world in its first year.
Read too: 5 lessons from the Netflix documentary “The Playbook”
3. competition or change
Let's evaluate a scenario? Do people choose between Netflix and Disney+? Or do people end up having both services? How much do we spend on cable TV today? Is the biggest competition really between the two brands, or is the big dispute with other types of service? Here, it is important to pay attention to the opposite side, as the streaming service has a lot of market to develop, but does open TV follow the same path?
The thought in this case is to evaluate how to reinvent yourself, how to understand that your product that has been working for years may need major changes to survive. How many brands in the market were very important at one time and then disappeared, as they did not follow the movements and behavior of the audience. Being up to date and focused on constantly evolving is a very important factor to keep surviving.
Image credit
[1] CONSTANT DANIEL / Shutterstock
By New Educa
Nova Educa is an educational consultancy focused on developing projects in schools involving Apple Technology, with the implementation of iPads and teacher training. In addition, it also carries out the podcast Nova Educa Debate, with interviews about the educational market and BNCC about entrepreneurship and innovation contents. We will have several consultants collaborating with this column, which will be led by the innovation director, Carlos Coelho, Education enthusiast with experiences in multinational, at Singularity University (California), as a teacher and manager school; and we will have Priscila Coelho, operations director, specialist in educational technology training, creativity and innovation.
